The CMS market has shifted. Clients increasingly expect visual builders, real time editing, and marketing autonomy. Competing platforms have made this their primary selling point, and agencies often find themselves defending Drupal instead of confidently positioning it.
Drupal Canvas brings modern visual building capabilities into the Drupal ecosystem. The opportunity is not just technical. It is strategic.
This session explores how to position Drupal Canvas when clients are considering other CMS platforms known for their visual builders. We will look at how Canvas compares to popular alternatives, how to frame the conversation around flexibility and governance, and how to shift from defensive selling to confident differentiation.
This is not a feature walkthrough. It is a practical guide to positioning Drupal confidently in a market that increasingly prioritizes visual editing experiences.
